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“To allay consumer fears and boost confidence, many
online businesses use trust marks—seals, logos and
icons displayed on a Web site that provide information
about what steps an online merchant is taking to
protect its customers."
-Yankee Group
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Which trust mark is right for your business?
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Read this Free White Paper to understand the strengths and weaknesses of four types of trust marks:
- Reputation (e.g. Better Business Bureau)
- Privacy (e.g. TRUSTe)
- Secure Sockets Layer (e.g. Verisign SSL)
- Security/Vulnerability Scanning (e.g McAfee Secure™ service)
Yankee Group describes why daily vulnerability scanning is the kind of tough , no-nonsense
measure that your consumers may be looking for before they can open up their wallets.
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